MetroFamily is a leading local parenting media company dedicated to strengthening families and our community. We offer a wide range of fun, family-friendly activities, educational content and local business connections. We value inclusivity and social consciousness and are committed to reflecting these values in our team.
Role Overview: The Social Media Coordinator will manage and execute social media strategies for Facebook, Instagram, TikTok and X (formerly Twitter). This role involves creating and curating engaging content, developing graphics and reels, scheduling posts, growing social media followings and interacting with the community. The ideal candidate will be creative, organized and have a passion for parenting content. And the candidate will work closely with our editorial team to produce compelling content that engages our audience and aligns with our strong brand.
Location: Remote, with a preference for local candidates
Compensation: $17/hour; 10-12 hours per week
Deadline to apply: Oct. 7
Responsibilities:
Content Creation, Curation, Scheduling and Posting
- Develop, write and produce high-quality, engaging and relevant content for Facebook, Instagram, TikTok and X.
- Create and coordinate graphics, images and videos, including reels and short-form content.
- Manage content calendars to schedule and publish posts across all platforms.
- Utilize social media management tools to streamline posting and track performance.
- Ensure all content aligns with the company’s voice, brand and messaging.
Audience Engagement and Growth
- Monitor and respond to comments, questions and direct messages in a timely and professional manner.
- Engage with the community by initiating conversations, sharing user-generated content and participating in relevant discussions.
- Develop and implement strategies to increase followers and enhance engagement on all platforms.
- Analyze social media metrics and adjust strategies to improve performance and reach.
Team Collaboration
- Work with the marketing and content teams to align social media strategies with broader company goals.
- Track and report on key performance indicators (KPIs) such as engagement rates, follower growth and content reach and provide regular insights to the team.
Qualifications:
- Bachelor’s degree in Journalism, Public Relations or a related field, or equivalent experience.
- Proven experience managing social media accounts, preferably in a similar industry.
- Strong writing and editing skills with attention to detail; knowledge of AP style preferred.
- Experience with paid social media advertising is a plus.
- Proficiency in social media platforms (Facebook, Instagram, TikTok, X) and relevant tools (e.g., Later, Canva).
- Ability to create visually appealing graphics and videos.
- Familiarity with social media analytics tools and ability to interpret data.
- Creative mindset with a passion for staying updated on industry trends.
- Strong self-starter with excellent time management and communication skills.
- Ability to embody the values of MetroFamily and represent our brand effectively.
- Commitment to inclusivity and social consciousness.
- Familiarity with the Oklahoma City market and parenting space.
How to Apply:
Please send your resume, a cover letter and three writing samples to emiley@metrofamilymagazine.com (note the extra e!) no later than Oct. 7. We look forward to seeing how you can contribute to our mission of strengthening families and our community.
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