Features a variety of in-store events, giveaways and activations, some of which will continue throughout the weekend.

Activities:

• A ribbon-cutting ceremony
• Sports Matter Grant presentation
• Mystery Gift Cards for the first 100 adults (18 years and older) in line each day
• DSG football giveaway to the first 100 kids (under 18) in line each morning
• Doorbuster deals, sweepstakes, parking lot activations and more
• DICK’S on-field softball clinic hosted by Oklahoma State softball players Jocelyn Alo and Jayda Coleman on Saturday. Pre-registration is required.

Athlete appearances:

• Jalen Williams (Oklahoma City Thunder Guard), Friday, Oct. 18 at 6-7:30 p.m.
• Barry Sanders (NFL Hall of Famer and Former Oklahoma State Running Back), Sunday, Oct. 20, noon-1:30 p.m.