The Truth about Pre-paid Credit and Debit Cards
Sunday, December 2, 2007
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One of the newest trends in personal finance is pre-paid credit and
debit cards. The cards surfaced as consumers sought alternatives to
traditional credit cards. While the concept of pre-paid cards may be
new to some, they are simply a revised version of the old “secured”
credit card—a card which required the user to put up a security deposit
before being approved for credit.
Today’s pre-paid cards look and act like a traditional credit or debit
card, with one primary exception. They are actually “smart cards” and
the credit limit on the card is equal to the dollar amount loaded into
the account to which it’s tied.
Most of the marketing for pre-paid credit/debit cards targets teenagers
and pre-teens. Why? Because teens and pre-teens account for almost $200
million in annual purchases. Cards often carry pictures of celebrities
or fictional characters that are especially appealing to young buyers.
Some have referred to these cards as “credit cards with training
wheels” and, when used appropriately, they can help young people learn
money management skills. Proper use does not mean giving them to
children who have a propensity for spending or who have little, if any,
understanding of the value of money. One of the hazards of allowing
young people to use pre-paid cards is that it minimizes their ability
to use cash for purchases. Having a set amount of
cash to spend is more tangible when trying to teach children how to budget their money.
Once young people have grasped the concept of living within a budget,
giving them a pre-paid credit card can be a good transition to wise
credit card usage. Today it’s impractical to expect people to live a
life without credit cards. It is appropriate, however, for parents to
help young people learn to use them properly.
Pre-paid cards may actually have some advantages over cash or
traditional credit/debit cards. The cards allow parents to monitor
children’s spending habits and place limits on the ability to make
online purchases.
Pre-paid credit cards are also a viable option when making online
purchases. The majority of identity theft cases are related to online
shopping, and using a pre-paid credit card can help diminish the impact
of fraud. For example, potential thieves are limited to the amount of
money on the card rather than the credit limit on a regular credit
card. They are also a better choice than a debit card because there is
no access to a checking account.
On the other hand, pre-paid cards may promote spending if not handled
properly, and they may be expensive to use. Most pre-paid cards have
fees for loading funds, monitoring the account, and exceeding your
limit—just to name a few.
Before deciding on a pre-paid card, carefully consider the maturity of
your child and comparison shop to find the best option. There is more
to consider than just deciding which celebrity’s photo to put on the
card!
Sue Lynn Sasser, PhD, is an associate professor of economics at the
University of Central Oklahoma. In addition, Dr. Sasser serves as
executive director of the Oklahoma Council on Economic Education and
director of the UCO Center for Economic Education. She is past
president of the Oklahoma JumpStart Coalition for Personal Financial
Literacy. She lives in Edmond, with her dog Lily.