Save Lids to Save Lives Expands to Help Fight Breast Cancer
Beginning in September, more than 20 General Mills’ brands will carry pink lids on participating products that can be collected and mailed together by June 30, 2013. For each pink lid received, General Mills will donate 10 cents to Susan G. Komen for the Cure®, up to $2,500,000. General Mills has already donated $500,000 and will donate up to an additional $2,000,000 based on lids submitted, codes entered online and other consumer actions.
Every lid can help make a difference in your community. When a zip code is provided with lid redemptions, General Mills will direct those funds to the local Susan G. Komen for the Cure Affiliate. Susan G. Komen for the Cure has a network of 120 Affiliates that fund community-based breast health education and breast cancer screening and treatment programs throughout the United States.
“We’re proud to have expanded our support to include numerous brands in addition to our long-standing Yoplait program so you can help make a difference in your community’s fight against this disease,” says Cheryl Welch, Director, Save Lids to Save Lives, at General Mills. “The numbers are sobering; one in eight women in the United States will be diagnosed with breast cancer in her lifetime and because the disease touches so many lives, it's critical that our work directly serves those impacted by the disease.”
For more than 14 years, General Mills has supported the breast cancer cause. It has done so through programs like Save Lids to Save Lives and Pink Together®, a social community for those touched by the disease. Through these and other initiatives, General Mills has contributed more than $50 million to the cause.
For a complete list of participating brands, and to find out how you can join General Mills and make a difference in the fight against breast cancer, visit savelidstosavelives.com. Additionally, consumers can dedicate their lids to someone who has inspired them to make a difference in the fight against breast cancer, read inspirational stories about people making a local impact in the fight and more.